Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are two sides of the same coin.

These systems overlap in some areas, and can be completely integrated in others. However, as their core functionalities are completely different, it’s best for a business to first look at them as separate, stand-alone systems.

Simply put, CRM is a system for recording and storing all information related to customer interactions.

Sage Customer Relationship Management (CRM) is far more than just a software application. It is a business solution that gives you the ability to connect with and understand real people covering every interaction with valuable customers across your entire business.

Sage CRM enhances your customers’ experience by doing so many things they never even see, for instance, enabling improved business processes, closer management of new and existing customer relationships, increased revenues and decreased inefficiencies. Sage CRM provides management with timely and reliable insight to guide important business decisions.

As the leading supplier of business management solutions to small and medium-sized businesses, Sage has over six million customers worldwide. More than 12,000 organisations in 70 countries use our award-winning Sage CRM software to manage their critical sales, marketing and customer service activities every day.

With a choice of editions, and deployment options, Sage CRM has a solution that can meet the individual needs of your business and accelerate your business growth.

What is ERP?

Where SAGE CRM is focused on the customer, SAGE 300 ERP focuses on the business. SAGE 300 ERP is a system for improving the efficiency of business processes. Like SAGE CRM, SAGE 300 ERP allows for the rapid sharing of standardized information throughout all departments.

Sage 300 ERP is a powerful ERP software solution that helps you streamline internal operations to help sales, marketing, finance, and operations work as a single team to keep customers happy and your business competitive. The Sage 300 ERP Suite offers the freedom of choice, ease of integration, high performance, and reliability that forward-thinking companies rely on to increase profitability and seize the competitive advantage.

At the core of the Sage 300 ERP Suite are strong financial, operational , Business Intelligence and customer relationship management features and capabilities.

From SME’s to midsize companies, through to large enterprises with multiple locations and international requirements – no other solution scales like Sage 300 ERP . Sage 300 ERP provides your business with a scalable set of ERP solutions by offering three different editions: Sage 300 ERP Standard Edition for smaller companies with a maximum of 10 users, Sage 300 ERP Advanced Edition for small to medium companies with up to 20 users and Sage 300 ERP Premium Edition for medium to large companies with unlimited users.

A Distinction with a Difference

Though similar in effect, ERP and CRM systems use different approaches to increase profits. ERP focuses on reducing overhead and cutting costs. By making business processes more efficient, ERP reduces the amount of capital spent on those processes. CRM works to increase profits by producing greater sales volume. With a standardized repository of customer data, it’s easier for everyone, from executives to sales reps, to improve customer relations. In turn, those improved relations translate into increased brand loyalty and profits.